Every pound of ad spend accounted for.
We plan, build and run Google Ads accounts end to end — Search, Performance Max, Shopping, YouTube and remarketing — with conversion tracking wired correctly before the first pound is spent, so every decision after that is made on real cost-per-lead data instead of guesswork.
Managed like a budget, not a campaign
Paid search goes wrong quietly — spend keeps leaving while nobody checks which queries it bought. This is the rhythm and the reporting we hold every account to.
What we report every month
Cost per lead
What one enquiry, call or order actually costs you — the number every decision is judged against.
ROAS
Revenue returned for every pound spent. It decides what we scale and what we switch off.
Conversion rate
How many clicks turn into action. A cheap click that never converts is the expensive one.
CTR & ad relevance
Whether the ad answers the query. A weak CTR usually means we're bidding on the wrong words.
Search-term waste
Every query you paid for and shouldn't have. We read the search-term report and prune it weekly.
Impression share
How much of the available demand you're missing — and whether budget or ad rank is the reason.
The management rhythm
Week 1
Tracking before spending
Account audit, GTM and GA4 conversion setup, campaign structure, keyword and negative lists — then the first ads go live.
Weeks 2–4
Prune and learn
Daily search-term review, negatives added, bids and budgets shifted, first A/B tests on headlines and landing pages.
Month 2 onwards
Scale what pays
Budget moves to the campaigns hitting your target cost per lead, losers are paused, and Performance Max and remarketing get layered in.
Every month
One honest report
Spend, leads, cost per lead and ROAS — plus exactly what we changed, what it did, and what we're testing next.
Search, Shopping and Performance Max campaigns managed against your cost per lead — not your impressions.
Search campaigns
Keyword-led campaigns that catch people at the moment they're ready to buy, with disciplined negative keywords.
Performance Max
Asset groups, audience signals and feeds set up properly, so PMax finds new demand instead of reselling your brand traffic.
Shopping & Merchant Center
Feed setup, product titles and Merchant Center troubleshooting that get your catalogue approved and profitable.
YouTube & Demand Gen
Video campaigns that build demand before people search — shot and cut in-house for every placement.
Display & remarketing
Bring back the visitors who left without converting, with frequency caps so you don't burn the audience.
Local & call campaigns
Drive calls, directions and branch visits for every location you operate, measured per branch.
Conversion tracking & GA4
GTM, GA4, enhanced conversions and offline conversion imports, so the numbers you optimise on are the real ones.
Landing pages & CRO
The ad is half the job. We build and test the page the click lands on — that's where most budgets are really lost.
Account audits & rescue
Inherited a messy account? We audit structure, wasted spend and broken tracking before we touch a bid.
Let's scope your project
- Account audit plus keyword & competitor research
- Campaign build: structure, ad groups, keywords & negatives
- Ad copy & creatives in Arabic and English
- Conversion tracking through GTM & GA4
- Weekly optimisation: bids, budgets, search terms, A/B tests
- Monthly report with cost per lead and ROAS
How much will your app cost? Find out in 60 seconds.
Answer a few quick questions and get an indicative budget, timeline and team plan — no calls, no commitment.
Start the estimatorProducts we're proud to put our name on
E-commerce & RetailView projectMiami Center
An electronics and home-appliance store with instalment plans and multi-branch stock — thousands of product pages structured so each one can rank and convert on its own.
Healthcare & ClinicsView projectCare Clinic
A multi-location website for an emergency and home-medical-services provider — doctors, nursing and ambulance services mapped to every area it covers, so each location page can rank locally.
Questions we hear every week
Can't find your answer? Our team replies on WhatsApp within working hours.
What ad budget do I need for Google Ads?
It depends on your competition and cost per click. As a working rule we want enough monthly spend to collect roughly 30 conversions, because below that we'd be optimising on noise. We size that number for your market in the plan — and if it's out of reach, we'll tell you to start with SEO instead.
Who owns the Google Ads account?
You do, always. We work inside your own account through manager (MCC) access, so if we ever part ways your history, conversion data and machine-learning signals stay with you.
Is the management fee part of my ad budget?
No. Management is quoted separately from your ad spend, so you always know exactly what goes to Google and what goes to us. The figure is in your proposal before anything goes live.
Should I run ads and SEO at the same time?
It's the strongest combination. Ads buy you results this week; SEO compounds over months. And the search-term report from your ads tells us exactly which keywords are worth ranking for organically — so each one makes the other cheaper.
Can you take over an account someone else ran?
Yes — that's how many of our accounts start. We audit first and show you where the spend was going, then rebuild what needs rebuilding and keep whatever is already working.
Put your company at the forefront.
Simple steps and a paved road — tell us about your project and a senior consultant will reply within one business day.
Prefer a direct line?
- Email us[email protected]
- Call us+20 150 000 2077
- Visit our studio36 El Batrawy St., Abbas El Akkad, Nasr City, Cairo, Egypt