Many people search for how to make a sponsored ad on Instagram, especially when implementing various advertising campaigns, and there are certain steps that may be followed in Instagram ads for beginners, which are usually better recognized through the Instagram ad setup tutorial.
There are several strategies that help with the Best Instagram ad format 2025, and thus achieve great spread, in addition to determining the best Instagram sponsored ad cost, and adjusting all the steps that aim to How to boost a post on Instagram. So, in this topic, we focus on sponsored ads on Instagram.
What Is a Sponsored Ad on Instagram?
Before talking in more depth about how to make a sponsored ad on Instagram, it is necessary to first address the term sponsored advertising on Instagram, in the following points:
- A paid promotion that allows individuals or businesses to reach a wider audience beyond their organic followers.
- These ads appear as regular posts or stories but are marked with a “Sponsored” label, and they can include links, call-to-action buttons, and targeting options to drive engagement, website traffic, or sales.
- Sponsored ads can be created using existing posts or designed specifically for advertising.
- Instagram allows advertisers to target users based on location, interests, age, and behavior, making it an effective tool for reaching specific audiences.
- This form of advertising is widely used in Egypt to promote local businesses, services, and content.
If you’re looking for a company to help you create sponsored ads on Instagram, achieve all your goals, and reach your target audience easily and accurately, contact evyx via Facebook or WhatsApp.
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Types of Instagram Ads You Can Run
Before learning how to make a sponsored ad on Instagram, there are many types of ads, such as Instagram ads for beginners, which vary according to certain marketing goals and patterns, including:
- Photo ads, which are simple image-based promotions ideal for showcasing products or services.
- Video ads, which allow for short clips to demonstrate features or tell a brand story.
- Carousel ads let users swipe through multiple images or videos in one ad.
- Stories ads, which appear between user stories and often include full-screen visuals and interactive elements, and Reels ads, which are short-form video ads placed within the Reels feed.
- Explore ads that appear within the Explore tab, and Shopping ads that allow users to browse and buy directly from the post.
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Requirements to Run Instagram Ads
There are a set of steps explained in the Instagram ad setup tutorial, which explain the requirements and how to make a sponsored ad on Instagram, which include the following:
- You need to have an Instagram business or creator account linked to a Facebook Page.
- Connecting to Facebook Ads Manager helps you create and manage your ad campaigns with advanced targeting and budget options.
- You’ll also need to set up a Meta Ads account with a valid payment method such as a credit or debit card.
- Your ad content must follow Meta’s advertising policies, which cover things like prohibited content, accuracy, and proper formatting.
- It’s recommended to have high-quality visuals and clear calls-to-action to improve ad performance.
Implementing these things correctly will help you achieve the Best Instagram ad format 2025 and gain the support that leads to widespread exposure.
How to Promote a Post Directly from the Instagram App
This is an essential step in how to make a sponsored ad on Instagram, which requires making sure that the account is set to business or content creator, then choosing the post you want to promote, and Instagram will adjust all the steps. Finally, you review the ad and determine the Instagram sponsored ad cost, and submit it for review.
How to Set Up Instagram Ads via Meta Ads Manager
One of the ways to how to make a sponsored ad on Instagram is also through the Meta Ads Manager, which follows some steps:
- Logging into your Facebook Ads Manager account and clicking on “Create” to begin a new campaign.
- Choose your campaign Then, proceed to the ad set level where you’ll define your target audience, placement (make sure Instagram is selected), budget, and schedule.
- Create your actual ad by selecting the format (image, video, carousel, etc.), uploading your media, and writing your caption.
- Add a call-to-action button and a website link if needed. Once everything is set, click “Publish” to submit the ad for review.
- After approval, your ad will start running on Instagram as per your chosen settings.
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Steps to create an ad on Instagram
After knowing how to make a sponsored ad on Instagram, we move to an important stage, which is how to boost a post on Instagram, which includes a number of steps, as follows.
1- Choosing the Right Objective for Your Ad
It’s essential to define the appropriate goal you want to achieve when creating an ad, whether it’s increasing engagement, website visits, or urging the customer to make a purchase decision.
2- Setting Your Budget and Schedule
Determine the budget used for the ad campaign or individual ad based on the number of days, and set a campaign schedule.
3- Targeting the Right Audience on Instagram
One of the steps in how to create a sponsored ad on Instagram is carefully selecting your target audience, by identifying their gender, age group, demographics, and interests.
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4- Creating High-Performing Ad Creatives
Start launching your ad with a focus on using creative content, whether visual or written, that motivates the customer to engage.
5- Tracking Your Instagram Ad Performance
Continuously monitor and interact with the ad’s performance to determine if there are any aspects that are not well-adjusted and correct them.
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Best agency in egypt for Instagram sponsored ads
Evyx is one of the best agencies that knows how to make a sponsored ad on Instagram. It helps achieve the best results for Instagram advertising campaigns by choosing the right goal, a precisely defined audience, and interests that match the clients’ needs, all within an affordable budget.
In addition to its extensive experience in the digital world in the local and Arab markets, evyx’s most distinctive feature is its reliance on a professional team that can promote various products and services in creative ways that always meet customer needs.
To launch a successful advertising campaign with targeted, accurate sponsored ads on Instagram, contact evyx as soon as possible via Facebook or WhatsApp.
FAQs about how to make a sponsored ad on Instagram
Do I need a business account to run Instagram ads?
This is one of the basic steps in how to make a sponsored ad on Instagram, and of course you must have a business account or a content creator account.
How much does a sponsored Instagram ad cost?
The cost of advertising on Instagram varies depending on the ad setup details, but it's usually no less than $1 per day.
Can I run Instagram ads without Facebook?
Sponsored advertising can be run directly on Instagram, but advanced steps require linking your account to Facebook.
